Press Releases



Over $6.5 billion in funding awarded to date; leading tech investment conference continues to select large and diverse lineup of innovators from the Southeast’s hottest tech markets… Durham, NC – September 22, 2021 —Tyrata announced today that it has been chosen out of a record-breaking 400-plus applicants as one of the top technology companies in […]



GoDurham bus system saves $1,000 annually per vehicle with Tyrata’s IntelliTread® tire monitoring system… Durham, NC – July 22, 2021 — Tyrata Inc. and the Durham City Transit Company (GoDurham) have completed an extensive study to measure the cost savings and benefits of using automated tire tread monitoring to manage tire maintenance for GoDurham’s 60-bus […]



Tyrata technology validated as a simple, low-cost solution for automated, direct tread wear monitoring… Durham, NC — March 31, 2021 — Tyrata, Inc., a tire sensor and data management company, has achieved an operational deployment milestone by completing a twelve-month study of its IntelliTread® Drive-Over System (DOS) at the Durham City Transit Company (DCTC). The […]



New tire data management system delivers automated tire tread depth monitoring within hours of deployment with no hardware cost and no impact to fleet operations DURHAM, NC — January 5, 2021 — Tyrata, Inc., a tire sensor and data management company, announces Tyrata.io, a cloud-based, comprehensive data portal for its IntelliTread™ tire tread monitoring products. […]



The company ships its first Drive-Over System to major European tire manufacturer for testing and qualification purposes DURHAM, NC — November 11, 2020 — Tyrata, Inc., a tire sensor and data management company, has opened an office in Germany to manage sales, distribution and service for its IntelliTread™ Drive-Over System (DOS) in Europe. DOS meets […]



Tyrata now well-positioned for IntelliTread™ Drive-Over System (DOS) product-qualification and scaling for its global customer DURHAM, NC — October 21, 2020 — Tyrata, Inc., a tire sensor and data management company, has raised $2.9 million in financing from global investors. Tyrata was able to raise the funds in spite of significant COVID-19 pandemic headwinds, a […]



Tyrata to begin IntelliTread™ Drive-Over System shipments to Japan in Q4, 2020 Durham, NC — October 15, 2020 — Tyrata Inc. and Marubeni Corporation are pleased to announce a collaboration for the distribution of Tyrata’s IntelliTread™ Drive-Over System (“DOS”) in Japan. Tyrata’s DOS and corresponding data analytics platform have proven effective in the automation of […]



Journey to Automation winners will be revealed on September 16, 2020, during a virtual ceremony. Durham, NC — August 4, 2020 –- Tyrata is pleased to announce its IntelliTreadTM DOS was named one of three finalists by European Rubber Journal (ERJ) in the Specialist Engineering category of the new Journey to Automation (J2A) contest. The […]



Tyrata Drive-Over System delivers affordable, reliable, no-touch tire maintenance… Durham, NC — May 19, 2020 — Durham City Transit Company (DCTC) and Tyrata, Inc., have completed a comprehensive test and evaluation protocol demonstrating the viability of Tyrata’s low-cost Drive-Over System (DOS) and data analytics. The solid-state DOS automatically collects and analyzes tire tread depth as […]



Low-cost, drive-over tread monitoring system features RFID for integrated asset management… DURHAM, NC— February 20, 2020— Tyrata, Inc., a tire sensor and data management company, will demonstrate its IntelliTread™ Drive-Over System (DOS) with integrated RFID technology at the Tire Technology Expo, February 25-27 in Hanover, Germany. The RFID technology enables the DOS to correlate tread-depth […]



Tyrata to perform a comprehensive field test of the IntelliTread™ Drive-Over System with the Durham City Transit Company and Continental… DURHAM, NC— December 18, 2019— Tyrata announced today that it will be deploying its automated tire tread monitoring system at the Durham, NC bus depot, in cooperation with the Durham City Transit Company and Continental. […]



New low-cost drive-over-system can accurately monitor tire tread wear at fleet and truck depots… DURHAM, NC— October 10, 2019— Tyrata, Inc., a tire sensor and data management company, has expanded its patented IntelliTread™ tire tread wear sensor platform to include a low-profile drive-over system. The IntelliTread™ Drive-Over-System (DOS) provides actionable data regarding tire tread wear […]



Tyrata has proven that its direct measurement sensor, IntelliTread™ ITS, successfully monitors aircraft tire tread wear… DURHAM, NC — October 3, 2019— Tyrata, Inc., a tire sensor and data management company, has demonstrated that its patented IntelliTread™ Internal Tread Sensor (ITS) can effectively measure aircraft tire tread depth in a laboratory setting. Aircraft tires are […]



Tyrata Expands Scientific Advisory Board with Experts in Data Handling and Machine Learning Duke University professors join Tyrata to enhance intelligent tire tread wear sensor system performance through data handling and machine learning best practices. DURHAM, NC – August 14, 2019 — Tyrata, Inc., a tire sensor, data management and analytics company, has expanded its […]



Tyrata adds Professor Steve Cummer of Duke University to strengthen expertise in optimizing sensor operation in complex materials… DURHAM, NC – May 30, 2019 — Tyrata, Inc., a tire tread depth sensor and data management company, has created a Scientific Advisory Board to further advance all aspects of tire monitoring and data monetization. Building on […]



Dr. Aaron Franklin, Chief Technology Officer at Tyrata, will speak at the Clemson University Global Tire Industry Conference, Hilton Head, South Carolina, on Friday, April 12, 2019. Dr. Franklin will be speaking about Intelligent Tire Tread Wear Sensor Technology in Session 5: Tire End Of Life Recycling & Sustainability beginning at 9:25 am. Every year, […]



Recent developments in sensor design and operation have produced repeatable results during tests in a variety of OEM passenger tires. Tyrata CTO to speak at the Tire Technology Expo 2019 on achieving the technology milestone… DURHAM, NC—March 6, 2019— Tyrata, Inc., a tire sensor and data management company, has achieved a significant milestone in the […]



Planning to attend the forthcoming Tire Technology Expo 2019? Be sure to attend Dr. Aaron Franklin’s talk on Intelligent Tread Wear Sensor Technology on Thursday March 7 at 9:00 am in the Stream 12 – New Advances in Pneumatic Tire Performance. Every year, tire-related accidents claim the lives of thousands. The industry is in desperate […]



IntelliTread™ technology monitors, tracks and predicts tread wear over the life of any tire.



Ars Technica: More than one in three drivers doesn’t know when their tires are bald. With 1/3 of drivers unaware of dangerously worn tires, driver safety demands an automated solution for monitoring tire tread wear. https://arstechnica.com/cars/2018/06/more-than-one-in-three-drivers-dont-know-when-their-tires-are-bald/



Forget the penny, you’ll need a quarter to confirm safe tire tread thickness for uncompromised stopping distance. Wireless tread monitoring would be best to ensure safety. https://newsroom.aaa.com/2018/06/tread-lightly-worn-tires-drivers-risk/



A carbon nanotube sensor measures millimeter-scale changes in rubber thickness. By Prachi Patel https://spectrum.ieee.org/cars-that-think/transportation/sensors/printed-sensor-monitors-tire-tread-in-real-time



News Release Tyrata Contact: Garth Miller, All Business Marketing, LLC, 919-424-0090 (office), 919-923-3505 (mobile), garth.miller@allbusmarketing.com Dealer Tire Contact: Dan Davis, 216-706-4140 (office), 216-346-6611 (mobile), ddavis@dealertire.com New sensor will signal when tires are worn out and unsafe DURHAM, NC—February 20, 2018— Tyrata, Inc., a tire sensor and data management company, has closed $4.5 million in series […]



An inexpensive printed sensor capable of monitoring the tread of car tires in real time has been invented by Electrical Engineers at Duke University. This new invention warns drivers when the rubber meeting the road becomes dangerously thin. https://www.azonano.com/news.aspx?newsID=35639



Electrical engineers at Duke University have invented an inexpensive printed sensor that can monitor the tread of car tires in real time, warning drivers when the rubber meeting the road has grown dangerously thin. http://pratt.duke.edu/news/tread-sensor