Data Subscription Tiers

All fleets are different. Tyrata provides options for customers who want different levels of tire tread information. See the tiers below:

For questions about pricing and which level is right for your organization, call Tyrata at (984) 212-2621 or email [email protected].

Webinars & Presentations

Automated Tire Tread
Depth Monitoring for Fleets.

View or download Dr. Franklin’s presentation here:
Dr. Aaron Franklin presents at Traction Summit 2022

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Visit the website for the Franklin Lab at Duke University for an expansive list of publications. See:

J. B. Andrews, C. Cao, M. Brooke, and A. D. Franklin, “Noninvasive material thickness detection by aerosol jet printed sensors enhanced through metallic carbon nanotube ink.IEEE Sensors Journal, vol. 17, pp. 4612-4618, 2017.

J. B. Andrews, P. Ballentine, J. A. Cardenas, C. J. Lim, N. X. Williams, J. Summers, M. Stangler, D. Koester, S. A. Cummer, and A. D. Franklin, “Printed electronic sensor array for mapping tire tread thickness profiles.” IEEE Sensors Journal, (in press).


Tyrata – We bring the world to your door Data Portal

Tyrata DOS – Automated Tread Depth Monitoring
CO2 cloud

Case Study

GoDurham Saves Money and the Environment with Tyrata’s IntelliTread® DOS™ Tire Monitoring System
Tyrata Inc. and GoDurham have completed an extensive study to measure the cost savings and environmental benefits of using automated tire tread monitoring to manage tire maintenance for GoDurham’s 60-bus public transit fleet. Results demonstrated a 12% efficiency improvement tire usage with automated monitoring which means that 12% fewer tires need to be purchased.  GoDurham was also able to eliminate manual inspection costs, achieving net annual savings of approximately $60,000 for the 60-bus fleet.  Reducing the consumption of tires also achieved a significant environmental payback, reducing GoDurham’s carbon footprint by 21,000 kg in CO2e emissions.

Download the 2021 White Paper


About the IntelliTread® Drive-Over System (DOS):

The IntelliTread® Drive-Over System (DOS) consists of sensor hardware, visualization software, and data management components. The hardware is sensor-packed speedbump —referred to as the “DOS”— that records tire tread thickness across the tire every time a vehicle drives over the system. Then the collected information is sent to Tyrata’s data cloud for analytics where proprietary algorithms and artificial intelligence (AI) extract and analyze tire tread depth that is then stored, managed, and reported to customers using the software interface.
By using the DOS, fleets shift from point-in-time inspections to continuously monitoring tire tread depth over the life of the tire, which enables decision-makers to anticipate when a tire needs to be serviced and to track maintenance performance over time. This new approach will enable operational and cost improvements while also documenting safety, allowing users to move from reactive Preventative Maintenance to forward-thinking Predictive Maintenance.
The manual approach requires trained technicians which are expensive and may be hard to hire or keep. Also, there is no way to retain tire performance history if you are using manual inspection and simply changing tires when the tread runs low. DOS collects, stores, displays, and benchmarks lifetime tire data to flag optimization opportunities in tires, wheels, vehicles, and fleets. Ask your Sales representative for optimization examples in fleets that are operating today with DOS.
You are likely a good fit for the DOS if you have more than 20 vehicles in your fleet. From an operational point of view, your fleet is an excellent match for DOS if your vehicles return daily or multiple times per week to a company-owned location and uses TBR or LT tires. This enables DOS to collect thousands of data points each month and provide you the data you need to reduce overall Cost of Ownership.
Tyrata remotely monitors your system 24/7 for functionality and will reach out to you if it stops working properly. In the event that you identify a problem with the unit, please contact your Sales contact and we will respond promptly.
The Drive-Over System works in indoor and outdoor environments and should be installed at a ‘choke-point’ location where all vehicles pass through regularly. Some good choke points are site entrances, wash bays, service lanes, and fueling stations. An ideal location will have natural or installed barriers to ensure that drivers cannot miss the DOS sensors.
As long as DOS are installed in all major service centers, the network of DOS hardware will manage all your tire tread measurements seamlessly through the data portal.
If you previously used weekly or monthly manual measurements to manage tires, you will save money immediately—DOS is cheaper and more reliable than human labor. With alerts to potential problems, every time a technician services a tire flagged for mismatching or uneven wear they are extending the life of that tire and preventing the unnecessary spend on an early tire replacement.
The Drive-Over System can help customers improve operations by showing how quickly each tire is wearing, identifying misaligned or mismounted tires, directing technicians to highest-priority tires, and tracking maintenance performance. Tyrata customers often have fewer tires used since installing DOS, fewer ‘escape’ tires past pull-thresholds, more productive employees, improved CSA scores, and more timely tire maintenance.
The installation of the DOS typically takes 2-4 hours depending on the site, and the Tyrata team will work with you to minimize the impact on your operation during installation.
DOS works indoors or outdoors and is not affected by environmental conditions. Prior to installation, Tyrata will ask you for site-qualification information including availability of standard 110V AC power (in the USA), internet access, and any hazards in the install location. A Tyrata representative may visit your site prior to installation to review these requirements and help identify the best location for the DOS.

About the Data Portal:

The data portal is preconfigured and ready to go. Most customers say that is easy-to-use and intuitive, but Tyrata staff will be happy to set up a training session at your convenience—please ask your Sales representative for this support.
Explore on the demo portal, here:
Customers can configure their data portal to best fit their operation by using the “Settings” tab of the data portal. Here, you can customize the way tires are labeled, the tread depth thresholds for warnings (yellow and red), your preferred measurement units (mm or 32nds of an inch),
and self-subscribe to several available alerts (email or push).
Yes, if your organization has an existing data platform that you would prefer to use, an API can be provided to integrate your data.
Any time data is collected, there are many sources of error. In the case of tires, data integrity could be influenced by the condition of the tire, the driving habits of the operator, or the frequency of measurement. Over time, Tyrata’s AI system “learns” about a fleet’s unique characteristics, applies those to the measured data and delivers optimized measurements and predictions.


Before customers will see tire information on, Tyrata needs to Onboard the new customer. Onboarding has 4 stages: DOS installation (1-2 days), RFID tags applied to vehicles (1-2 days), DOS calibration with manual data (1-6 weeks), and Fleet tire learning (2-4 weeks)
Different tire models have variabilities in construction & materials which can impact the DOS sensor measurement data, so Tyrata calibrates
each tire model with the DOS for optimal performance.
Tyrata has a large library of already-calibrated tire models, so it is likely that some of your tires have already been calibrated, but any unique tires your fleet has will need to go through a calibration process. In the rare instance that a model cannot be calibrated, due to significant variability in its construction, the model would need to be excluded from DOS data reporting or eventually be replaced with a tire that can be calibrated.
Tyrata calibrates new tire types by comparing manual field measurements with the response of the DOS, and optimizing Tyrata’s reporting for
that tire’s unique composition.
Tyrata is able to calibrate new tire types with no action from customers, but fleets can help expedite the calibration process by assisting
Tyrata technicians in the field.
The Drive-Over System only needs to be calibrated with tire types that Tyrata has never operated with before. If you continue using the
same or similar tires, new calibration is not needed.
No! There are likely tires in your fleet that have already been calibrated and others that can be calibrated very quickly, so you can start leveraging the tire data on those tires before the rest are calibrated.
If a vehicle with non-calibrated tires drives over the DOS, it will collect and store the “raw” tread information but it may not be able to reliably translate that into a tread depth reading on Tyrata will work with you to calibrate a new tire type or to apply alternative calibrations as needed, but, in any case, the raw tire data will be stored and can be used later after calibration is complete to create the tire’s full wear history.
Tyrata has already worked with and calibrated various models from the following tire manufacturers: Accelera, Achilles, Americus, Arroyo, BFGoodrich, Bridgestone, Continental, Cooper, Doublecoin, Falken, Federal, Firestone, General, Goodyear, Hankook, Hercules, Kelly, Kenda, Kumho, Laufenn, Mastercraft, Mesa, Michelin, Milestar, Montreal, Nexen, Nokian, Otani, Pathfinder, Petlas, Primewell, Prinx, Sailun, Starfire, Sumitomo, Thunderer,
Toyo, Travelstar, Yokohama.